What links should you NoFollow
SEO, Site Management August 30th, 2008Nofollowing your links to cut off different sections of your site is something that doesn’t matter unless you have a lot of link juice to throw around in the first place. If amazon.com nofollowed? It’d be unstoppable. Now if joeblowscomputerwarehouse.com nofollowed, it’d barely have an impact.
Internal structure first and foremost should deal with keyword and anchor text. Deal with nofollowing later.
So if you’re pretty sure you can handle it (sometimes you can cut off main parts of your site and cause search engines to “miss” some good links), here’s how I look at it:
What pages are not going to be ranking for jack, and have no need to distribute PR? Those are your nofollows. About me, contact us, privacy policy. Optionally categories and whatnot. If you’re trying to rank the homepage, concentrate on eliminating as many dofollow internal links (within reason) to the longtail pages. Trying to rank for longtail? Do the same but with articles. Nofollow out categories and whatnot.
Trying to mix it? Just get rid of the nasty pages.





September 1st, 2008 at 1:41 pm
[…] find yourself linking to too many “other sites.” You might want to add a rel=”nofollow” to the link codes. This is to ensure that Google doesn’t penalize you for having too […]