Content is not necessarily king.  Content + marketing = king.

Content is important for obtaining large reader ships and returning visitors. But over the years I’ve seen many sites that have page after page of 100% unique content but still fail to get over 200 uniques a day. In saying this, I’ve also seen small niche sites with correct SEO done that can pull 300-500 uniques from search engines from multiple keywords.

Content in and of itself will not pull traffic. You can have the most original site in the world with earth shattering information, but if you never put the time into marketing it, then your content won’t mean shit.

Go build links, and market your content and you’ll get visitors. (FYI: Content is still king if you optimize for viral marketing as opposed to SEO. A good viral marketing campaign will do the SEO for you actually. Thousands of targeted backlinks and users referring new people to your site daily.)

Just throw content on the internet and hope that the traffic fairies will visit and you will fail miserably.