Providing your website with an increase in traffic and exposure can be a long and frustrating process. Banner and link exchanges can supply a steady trickle of visitors, but still require an investment in time and understanding of impressions and ratio figures. The Publicity Wheel takes a different approach, where members can benefit considerably without investing so much time, and instead focus their energy on development and quality content.

The Publicity Wheel is a kind of game that works through a ticketing system known as “publicity points”. The idea is that only one website (per category) is featured at a time via every participating member’s site. You add a piece of code to your site which displays the winner’s link/banner, with each click forwarding that visitor to the winner’s site and generating a certain number of publicity points for you. These points then contribute to the draw for the next “spin” (effectively giving you an extra chance at winning for every point you have). Of course, unlike a lottery, you don’t lose points if you don’t win, so as you accumulate points over time you have a better chance of winning. Winner points are reset to zero to avoid having the same sites featured each spin.

The aim of the Publicity Wheel is to allow site owners, even those with low-traffic, the chance to achieve a considerable boost in traffic in a fun and unique way. It won’t be for everyone, but the benefits are quite clear.