Website loading time is a very important thing for you, as a webmaster, to consider. One of the first things you need to look at before marketing your website is whether or not the loading time is FAST. If your website is loading too slow, most likely you you are getting your visitors pretty pissed off! Don’t even think about doing any type or promotion unless your website is running the fastest it can be… otherwise, your hard earned visitors will abandon you!

First, let’s look at the basic stuff you can do:

  • Reduce the number of graphics on your pages
  • Compress the graphics (make them smaller in KB)
  • Clean up your HTML coding
  • Switch webhosts (if you don’t rent your own dedicated server)

Now if none of those things work, and you are feeling brave, try out these more technical solutions:

  • Start by analyzing your server load. Are any of the components running out of memory?
  • Check your SQL queries to find the slowest ones.
  • Enable Apache file caching, gzip and mod_deflate, then check if you have eAccelerator running to cache your compiled PHP.

(There’s a dozen other things you can do, these are the most basic. It’s all a question of how much time you want to spend.)