The frequency of your blog posts is very important if you want to achieve high search engine rankings with your blog. A lot of people think when first starting their website, they need to have a huge amount of content before they “go live.” In reality, when it comes to search engines, there is a huge benefit in posting articles over a long steady period of time (1 a day) instead of posting content in large batches.

One of the beauties of using Wordpress’ blogging software is that you can schedule your posts to publish at a future date. This is very handy if you have a lot of articles you need published. Simple upload all the articles you have and schedule them to be posted one per day in the near future.

At the beginning stages of your blog, you need to remember that frequent posting is a MUST! During the first two or three weeks of your blog’s life, you should update once or twice per day until the search engines “find” you. This point of this is to get all of the search engine spiders in the habit of frequently crawling your site. After this beginning period, if you keep your blog updated with 3-4 posts per week, you will be fine. (Everyday updates are actually ideal, but if you are too busy for this, 3-4/week will suffice.)

An general blogging/writing tip to help you maintain this type of posting frequency is to try to write several blog posts in one sitting. If you write this way, you will already be in your blogging state of mind, so the words you write will come out much easier. (You will also already be completely focussed on the topic you are writing about) This will help maintain some sort of continuity on your blog. If you write a few blog posts at one time, simply upload them to Wordpress and schedule them to be published at a future date. Your blog will be on auto-pilot!

For more info about site updating, check out one of my older posts: How often should you update your site?