• It’s not a magical way to get visitors to your site - It takes months if not years to see results.
  • It’s not sneaky way to cheat search engines - Most SEO methods actually add usability for your users.
  • It’s not simply adding meta tags to your site - There are lots of other factors to look at for search engine optimization.
  • It’s not PPC - You can’t buy your way to the top of search results like you can with pay-per-click. With SEO, you have to build up your “status” over a long period of time. SEO is like long-term investing whereas PPC is like day-trading.
  • It’s not as easy as it looks - Sure, it can be simple, but it requires a lot of long, tedious work.
  • It’s not about keyword stuffing - You have to carefully add keywords to your pages in a natural way.
  • It’s not “set it and forget it” - Once you get good rankings, you can’t rest easy thinking you will always be on top. You have to MAINTAIN your rankings.
  • It’s not static - It changes over time as search engines add new algorithms for ranking sites.
  • It’s not a science - There is no formula to figure our how to rank in search engines. It requires experimentation and practice.
  • It’s not the most important thing - You can optimize your site for search engines all you want, but that still doesn’t mean you’ll get sales, conversions, or be successful with your site. There is much more to web marketing!