Are link exchanges worth it?
Posted by James on March 22nd, 2008
|
A lot of new sites go crazy with the link exchange process. They make like 50 new exchanges per day (or more) and think to themselves, “As long as I get link exchanges, there is no way I can fail”. In actuality, sometimes link exchanges (especially quickly adding them) are bad for search engine rankings. Here’s a few reasons why:
Get the first spot in Google
Posted by James on March 21st, 2008
|
I found an interesting map of the click distribution on Google search results. It appears that there is a 42.9% traffic difference between the site at #1 and the site at #2 as well as a considerable extra time spent at the number one site.
Increasing impressions per unique visitor
Posted by James on March 20th, 2008
|
The longer visitors stay on your site, the more likely they are to find something interesting and tell their friends. They are also more likely to click on ads. In addition, many advertising companies pay per page view (called CPM), so you might get some extra money just by having them view some more pages. But, how exactly do you get them to stay on your site? Let’s look at some possibilities:
Split your content into multiple pages
The most common way to do this is (if you have a blog) on your blogs main page, only put a paragraph or two of the new article and then a “Click here to continue reading” link at the bottom. Also, if you have a picture gallery, consider splitting it up and putting one image on each page instead of every picture on the same page. There are many ways to do this, just get creative.
Importance of having good content
Posted by James on March 19th, 2008
|
Building up a large amount of links to your site is a hard task. It takes hours of work searching for sites, seeing if they are worth linking to, adding their link, emailing them, waiting for their reply, removing their link if they refuse… that process repeated 100X can get quite tiresome and old. You can easily find yourself putting in hundreds of hours of work, and it’s not even a sure thing!
Why to Digg all your pages
Posted by James on March 18th, 2008
|
You may think that “Digging” your pages (submitting to Digg.com) might be useless. After all, like 0.001% of “dug” pages make it to the Digg.com main page. But the secret that a lot of people don’t know about Digg is that they can help you get listed in search engines fast!
